Once a year, San Francisco hosts its own version of the Rose Parade. You don’t have to grab your Snuggie or portable BBQ at 3 a.m. for this one. Instead of sitting on some metal bleachers or losing feeling in our butts because we’ve been sitting on the sidewalk for hours, we opt to take in all of nature’s beauty as we window shop.
Thanks to Macy’s annual Flower Show, a trip to the tropics of Brazil is as easy as strutting over to the window displays on Stockton and O’Farrell. Windows are something special in San Francisco. In a city that appreciates art and culture, it makes sense that our store fronts often look like beautiful museum installations. Sometimes it’s puppies in the window during Macy’s pet adoption campaign or breathtaking ballerina costumes from the SF Ballet at Neiman’s. The Flower Show, however, is as much of a shopping spectacle as the holiday season. I can’t even blame the tourists for throwing up their international gang signs (aka the peace sign) in front of every major retailer—heck I’ll even join them as I snap pictures of the beautiful windows.
It doesn’t stop there. Every year, Macy’s transforms its street level into the most glamorous conservatory. Retail installations, walls, and floors get lost in the magic. As part of the event, Macy’s invited 9-5chic blogger, Anh, and stylist Keylee Sanders to showcase their fashion forecast for the spring. The duo passed on their best tips for looking current and fresh this season with favorites from Rachel by Rachel Roy, Marc by Marc Jacobs, and Jessica Simpson—all available at the store’s Impulse department. Truth be told, I haven’t given Impulse the credit they’re due. The floor is hardly as crowded as their street level and is actually more attractive than I had remembered. Check it out when you soak in Rio (until April 7th).





































